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dc.contributor.author陳世傑en_US
dc.contributor.author李文瑞en_US
dc.contributor.author洪廣朋en_US
dc.contributor.author陳律睿en_US
dc.contributor.author蔡明叡en_US
dc.contributor.authorShih-Chieh Chenen_US
dc.contributor.authorWen-Ruey Leeen_US
dc.contributor.authorKuang-Peng Hungen_US
dc.contributor.authorLu-Jui Chenen_US
dc.contributor.authorRay Chaien_US
dc.date.accessioned2016-01-29T02:47:24Z-
dc.date.available2016-01-29T02:47:24Z-
dc.date.issued2006en_US
dc.identifier.urihttp://hdl.handle.net/11536/129014-
dc.description.abstract企業能否善用網際網路以充份有效地進行聯盟夥伴間的溝通與互動,近年来獲得實務界舆學術界的重视及研究。本文利用LISREL分析方法针對110家實際從事策略聯盟之企業進行實證分析,探討聯盟夥伴間網際網路運用程度舆溝通程度對聯盟運作及其績效之影響。研究结果顯示,聯盟夥伴間網際網路運用程度對夥伴間溝通程度以及封企業在知識/技術之吸收與擴散和度上呈現顯著之正向影響。企業對聯盟夥伴的信任程度一方面受到夥伴間溝通程度所影響,另方面其亦會顯著地影響知識/技術的移轉與聯盟績效。zh_TW
dc.description.abstractThe impact of firm's Internet utilization on the operation and performance of its strategic alliance has recently been an important issue for practical and academic fields. This paper, by using LISREL model, empirically investigated 110 Taiwanese firms with experience of strategic alliance to explore the role of Internet utilization played on the performance of strategic alliance. Empirical results indicate that firm's Internet utilization has significantly positive influence on communication and technology transfer between partners. Being affected by communication between firm and its partner, trust toward partner also positively influences firm’s technology transfer and its alliance performance.en_US
dc.language.isozh_TWzh_TW
dc.subject策略聯盟zh_TW
dc.subject網際網路zh_TW
dc.subject交易成本zh_TW
dc.subject聯盟績效zh_TW
dc.subjectStrategic Alliancezh_TW
dc.subjectInternetzh_TW
dc.subjectTransaction Costzh_TW
dc.subjectAlliance Performancezh_TW
dc.title網際網路之運用與溝通對技術移轉及聯盟績效影響之研究zh_TW
dc.titleA Study on the Impact of Internet Utilization and Communication on Technology Transfer and Alliance Performanceen_US
dc.identifier.journal交大管理學報zh_TW
dc.identifier.journalChiao Da Mangement Reviewen_US
dc.citation.volume2en_US
dc.citation.spage215en_US
dc.citation.epage242en_US
dc.contributor.departmentDepartment of Management Scienceen_US
dc.contributor.department管理科學學系zh_TW
Appears in Collections:Chiao Da Mangement Review


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