網際網路之運用與溝通對技術移轉及聯盟績效影響之研究

Abstract

企業能否善用網際網路以充份有效地進行聯盟夥伴間的溝通與互動，近年来獲得實務界舆學術界的重视及研究。本文利用LISREL分析方法针對110家實際從事策略聯盟之企業進行實證分析，探討聯盟夥伴間網際網路運用程度舆溝通程度對聯盟運作及其績效之影響。研究结果顯示，聯盟夥伴間網際網路運用程度對夥伴間溝通程度以及封企業在知識／技術之吸收與擴散和度上呈現顯著之正向影響。企業對聯盟夥伴的信任程度一方面受到夥伴間溝通程度所影響，另方面其亦會顯著地影響知識／技術的移轉與聯盟績效。

The impact of firm's Internet utilization on the operation and performance of its strategic alliance has recently been an important issue for practical and academic fields. This paper, by using LISREL model, empirically investigated 110 Taiwanese firms with experience of strategic alliance to explore the role of Internet utilization played on the performance of strategic alliance. Empirical results indicate that firm's Internet utilization has significantly positive influence on communication and technology transfer between partners. Being affected by communication between firm and its partner, trust toward partner also positively influences firm’s technology transfer and its alliance performance.