行動APP行銷廣告效果之研究

Title:	行動APP行銷廣告效果之研究 Marketing and Advertising Effects of Mobile Applications on the Persuasiveness of Advertisements
Authors:	林慧斐 Lin Hui-Fei 國立交通大學傳播與科技學系
Issue Date:	2016
Gov't Doc #:	MOST104-2628-H009-002-MY2
URI:	http://hdl.handle.net/11536/130891 https://www.grb.gov.tw/search/planDetail?id=11716725&docId=478293
Appears in Collections:	Research Plans