標題: | 品牌轉型領導者提升顧客品牌權益之探討-價值共創與品牌體驗的多層次中介調節模型 A Multilevel Investigation of Links between Brand-Specific Transformational Leadership and Customer Brand Equity: the Role of Value Co-Creation and Brand Experience |
作者: | 蕭嬋 國立交通大學管理科學系(所) |
關鍵字: | ; |
公開日期: | 2016 |
摘要: | |
官方說明文件#: | MOST105-2410-H009-029 |
URI: | https://www.grb.gov.tw/search/planDetail?id=11880195&docId=485602 http://hdl.handle.net/11536/131809 |
Appears in Collections: | Research Plans |