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dc.contributor.authorTsai, Chih-Yungen_US
dc.contributor.authorWang, Ming-Tzongen_US
dc.contributor.authorTseng, Hsiao-Tingen_US
dc.date.accessioned2017-04-21T06:56:01Z-
dc.date.available2017-04-21T06:56:01Z-
dc.date.issued2016en_US
dc.identifier.issn1054-8408en_US
dc.identifier.urihttp://dx.doi.org/10.1080/10548408.2015.1068264en_US
dc.identifier.urihttp://hdl.handle.net/11536/134007-
dc.description.abstractIn this study, we investigated whether tourists view attractive tour guides as more competent, humorous tour guides as more approachable, and experienced tour guides as more professional, and whether these three factors influence the effectiveness of tour guide interpretation. The results indicated that physical attractiveness and humor had additive effects on interpretation effectiveness when combined. Although some tour guides were not physically attractive, experience provided an additive effect on interpretation effectiveness. Thus, we recommend discarding stereotypes regarding physical attractiveness and improving education and training in humor for tour guides. Experienced tour guides wearing appropriate attire also increases interpretation effectiveness.en_US
dc.language.isoen_USen_US
dc.subjectPhysical attractivenessen_US
dc.subjectsense of humoren_US
dc.subjectseniorityen_US
dc.subjecttour guidesen_US
dc.titleTHE IMPACT OF TOUR GUIDES\' PHYSICAL ATTRACTIVENESS, SENSE OF HUMOR, AND SENIORITY ON GUIDE ATTENTION AND EFFICIENCYen_US
dc.identifier.doi10.1080/10548408.2015.1068264en_US
dc.identifier.journalJOURNAL OF TRAVEL & TOURISM MARKETINGen_US
dc.citation.volume33en_US
dc.citation.issue6en_US
dc.citation.spage824en_US
dc.citation.epage836en_US
dc.contributor.department資訊管理與財務金融系 註：原資管所+財金所zh_TW
dc.contributor.departmentDepartment of Information Management and Financeen_US
dc.identifier.wosnumberWOS:000378815200003en_US
顯示於類別：期刊論文


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