Predicting Travel Intention to take HSR among College Students

doi:10.1109/ICMIT.2008.4654486

Title:	Predicting Travel Intention to take HSR among College Students
Authors:	Hsiao, Chun-Hua Yang, Chyan 經營管理研究所 Institute of Business and Management
Keywords:	TPB;HSR;attitude;perceived behavioral control;subjective norm;behavioral intention;novelty seeking;trust
Issue Date:	2008
Abstract:	To understand travelers\' willingness to take High Speed Railroad (HSR) and its antecedents, this study added two constructs- novelty seeking and trust- to the model of theory of planned behavior (TPB). Research data was collected in a survey of 300 college students from a university in northern Taiwan. Results indicated that attitude, perceived behavioral control, and subjective norm were found to have positive effects on behavioral intention of taking HSR. Furthermore, novelty seeking and trust also have positive influences on these antecedents of taking HSR intention. Theoretical and marketing implications were derived.
URI:	http://dx.doi.org/10.1109/ICMIT.2008.4654486 http://hdl.handle.net/11536/135051
ISBN:	978-1-4244-2329-3
DOI:	10.1109/ICMIT.2008.4654486
Journal:	2008 IEEE INTERNATIONAL CONFERENCE ON MANAGEMENT OF INNOVATION AND TECHNOLOGY, VOLS 1-3
Begin Page:	900
End Page:	+
Appears in Collections:	Conferences Paper