完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.author | 孫榮光 | zh_TW |
dc.contributor.author | Jungkuang Sun | en_US |
dc.date.accessioned | 2017-07-20T08:18:57Z | - |
dc.date.available | 2017-07-20T08:18:57Z | - |
dc.date.issued | 2017-05 | en_US |
dc.identifier.issn | 2310-8436 | en_US |
dc.identifier.uri | http://ghk.nctu.edu.tw/issueArticle.asp?P_No=45&CA_ID=477 | en_US |
dc.identifier.uri | http://hdl.handle.net/11536/136973 | - |
dc.description.abstract | 行動通訊和社群網站的結合,給了客家傳播一個新的思考角度:在社群媒體──特別是臉書──成為訊息傳佈與人際溝通主流模式的基礎上,如何進行更有效果的客家傳播。本研究以問卷方式調查桃竹苗等地參與過客家桐花祭的民眾,了解其對桐花祭的興趣、取得桐花祭訊息的傳統與網路(含臉書)管道、以及相關的媒介使用行為及經驗。研究發現參與者對客家桐花祭的族群文化意涵並不關切,另外對桐花祭的興趣出現隨年齡遞減的現象;在媒體使用上,年齡較輕者傾向使用網路,年齡較高者傾向使用電視。客家傳播應加強臉書等新興社群媒體,並積極規畫各種方式呈現客家族群與文化意涵,使客家傳播得以開發新的、年輕的接收對象。 | zh_TW |
dc.description.abstract | Convergence of mobile communication and social media has brought new opportunities and challenges for Hakka communication. This study surveyed people living in Taoyuan | en_US |
dc.description.abstract | Hsinchu and Miaoli | en_US |
dc.description.abstract | where the majority of the residents are of Hakka ethnicity | en_US |
dc.description.abstract | and researched their sources for acquiring Tung Flower Festival- related information. It was found that festival participants did not pay as much attention to its cultural implications as expected | en_US |
dc.description.abstract | and that younger participants were less interested in the festival than older attendees. Moreover | en_US |
dc.description.abstract | television was what the older participants used for information | en_US |
dc.description.abstract | while younger people preferred the Internet. Therefore | en_US |
dc.description.abstract | to reach the younger generation | en_US |
dc.description.abstract | Hakka communication methods should integrate social media in disseminating Hakka culture events. | en_US |
dc.language.iso | zh_TW | en_US |
dc.publisher | 國立交通大學客家文化學院 | zh_TW |
dc.publisher | College of Hakka Studies | en_US |
dc.subject | 客家傳播 | zh_TW |
dc.subject | 客家桐花祭 | zh_TW |
dc.subject | 客家電視臺 | zh_TW |
dc.subject | 社群媒體 | zh_TW |
dc.subject | 臉書 | zh_TW |
dc.subject | Hakka Communication | en_US |
dc.subject | Hakka Tung Flower Festival | en_US |
dc.subject | Hakka | en_US |
dc.title | 桐花開在臉書上:客家傳播結合社群媒體的初探性研究 | zh_TW |
dc.title | Tung Flowers Blossoming on Facebook: An Exploratory Research of Hakka Communication and Social Media | en_US |
dc.type | Campus Publications | en_US |
dc.identifier.journal | 全球客家研究 | zh_TW |
dc.identifier.journal | Global Hakka Studies | en_US |
dc.citation.volume | 8 | en_US |
dc.citation.spage | 117 | en_US |
dc.citation.epage | 153 | en_US |
顯示於類別: | 全球客家研究 |