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dc.contributor.author孫榮光zh_TW
dc.contributor.authorJungkuang Sunen_US
dc.date.accessioned2017-07-20T08:18:57Z-
dc.date.available2017-07-20T08:18:57Z-
dc.date.issued2017-05en_US
dc.identifier.issn2310-8436en_US
dc.identifier.urihttp://ghk.nctu.edu.tw/issueArticle.asp?P_No=45&CA_ID=477en_US
dc.identifier.urihttp://hdl.handle.net/11536/136973-
dc.description.abstract行動通訊和社群網站的結合,給了客家傳播一個新的思考角度:在社群媒體──特別是臉書──成為訊息傳佈與人際溝通主流模式的基礎上,如何進行更有效果的客家傳播。本研究以問卷方式調查桃竹苗等地參與過客家桐花祭的民眾,了解其對桐花祭的興趣、取得桐花祭訊息的傳統與網路(含臉書)管道、以及相關的媒介使用行為及經驗。研究發現參與者對客家桐花祭的族群文化意涵並不關切,另外對桐花祭的興趣出現隨年齡遞減的現象;在媒體使用上,年齡較輕者傾向使用網路,年齡較高者傾向使用電視。客家傳播應加強臉書等新興社群媒體,並積極規畫各種方式呈現客家族群與文化意涵,使客家傳播得以開發新的、年輕的接收對象。zh_TW
dc.description.abstractConvergence of mobile communication and social media has brought new opportunities and challenges for Hakka communication. This study surveyed people living in Taoyuanen_US
dc.description.abstractHsinchu and Miaolien_US
dc.description.abstractwhere the majority of the residents are of Hakka ethnicityen_US
dc.description.abstractand researched their sources for acquiring Tung Flower Festival- related information. It was found that festival participants did not pay as much attention to its cultural implications as expecteden_US
dc.description.abstractand that younger participants were less interested in the festival than older attendees. Moreoveren_US
dc.description.abstracttelevision was what the older participants used for informationen_US
dc.description.abstractwhile younger people preferred the Internet. Thereforeen_US
dc.description.abstractto reach the younger generationen_US
dc.description.abstractHakka communication methods should integrate social media in disseminating Hakka culture events.en_US
dc.language.isozh_TWen_US
dc.publisher國立交通大學客家文化學院zh_TW
dc.publisherCollege of Hakka Studiesen_US
dc.subject客家傳播zh_TW
dc.subject客家桐花祭zh_TW
dc.subject客家電視臺zh_TW
dc.subject社群媒體zh_TW
dc.subject臉書zh_TW
dc.subjectHakka Communicationen_US
dc.subjectHakka Tung Flower Festivalen_US
dc.subjectHakkaen_US
dc.title桐花開在臉書上:客家傳播結合社群媒體的初探性研究zh_TW
dc.titleTung Flowers Blossoming on Facebook: An Exploratory Research of Hakka Communication and Social Mediaen_US
dc.typeCampus Publicationsen_US
dc.identifier.journal全球客家研究zh_TW
dc.identifier.journalGlobal Hakka Studiesen_US
dc.citation.volume8en_US
dc.citation.spage117en_US
dc.citation.epage153en_US
顯示於類別:全球客家研究


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