冷媒壓縮機產業之營運分析: A公司之個案研究

Abstract

本研究以A公司為個案研究之對象，分析冷媒壓縮機產業之營運模式。A公司面臨激烈的競爭環境與基礎建設不足的市場，競爭對手以國際知名大廠為主，不僅沒有被擊敗，卻成為中國第一大冷媒壓縮機製造商，其原因是掌握關鍵核心技術與服務精神。A公司始終堅持掌握關鍵核心技術，並以技術做為後盾，滿足顧客各式各樣的需求，提供生產產品的同時，也提供銷售服務，進一步贏得顧客的信任，奠定日後發展的基礎。

A company competes with international companies in the severe and insufficient infrastructure market. The firm could become a large refrigerant compressor manufacturer in China because it has core technology and service spirit. A company insists that core technology has to be held by self. That customs’ demands are satisfied is based on self-technology. Sales service also are supplied for custom at the same time when A company sales self-product. Thus, A company could obtain custom’s confidence and set up development foundation.