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dc.contributor.authorHuang Jen-Hungen_US
dc.contributor.authorYang Yi-Chunen_US
dc.date.accessioned2014-12-08T15:19:53Z-
dc.date.available2014-12-08T15:19:53Z-
dc.date.issued2010-06-01en_US
dc.identifier.issn1993-8233en_US
dc.identifier.urihttp://hdl.handle.net/11536/14102-
dc.description.abstractFew studies discuss gender differences in online shopping motivations among adolescents. This study was to investigate gender differences in adolescents' online shopping motivations based on utilitarian and hedonic motivations. Utilitarian motivations consist of convenience, choice, availability of information, lack of sociality, and cost saving, whereas, hedonic motivations comprise adventure, sociality, fashion, value and authority. 639 high school students in Taiwan were selected and the result indicated that male adolescents hold significantly more positive attitudes toward online shopping on utilitarian motivations (for example, convenience, lack of sociality and cost saving) than the female adolescents whereas, female counterparts put more emphasis on hedonic motivations (for example, adventure, sociality, fashion and value) on internet consumption. It suggests that, gender differences really exist in online shopping. The study provides a direction for the further research of internet marketing.en_US
dc.language.isoen_USen_US
dc.subjectOnline shoppingen_US
dc.subjectgender differencesen_US
dc.subjectutilitarian valueen_US
dc.subjecthedonic valueen_US
dc.subjectadolescentsen_US
dc.titleGender differences in adolescents' online shopping motivationsen_US
dc.typeArticleen_US
dc.identifier.journalAFRICAN JOURNAL OF BUSINESS MANAGEMENTen_US
dc.citation.volume4en_US
dc.citation.issue6en_US
dc.citation.spage849en_US
dc.citation.epage857en_US
dc.contributor.department管理科學系zh_TW
dc.contributor.departmentDepartment of Management Scienceen_US
dc.identifier.wosnumberWOS:000279636200006-
dc.citation.woscount2-
Appears in Collections:Articles