标题: 利用适地性社群网路之餐厅推荐机制个案研究
A case study of restaurants recommendation over Location-based Social Network
作者: 郑舜夫
李永铭
Cheng, Shun-Fu
Li, Yung-Ming
管理学院资讯管理学程
关键字: Mobile Application;适地性社群网路;社群影响力;创新动态学;VPRC;Mobile Application;Location-based Social Network;Social Influence;Innovation Dynamics;VPRC
公开日期: 2017
摘要: 近年来智慧型手机的使用人数快速增加,各种行动应用程式(Mobile APP) 随着行动装置增加与行动网路发展应运而生,适地性社群网路的兴起,创造了更具黏着度的使用者及丰富的“社群内容”,使得人们的一般生活行为如食、衣、住、行、育、乐…等,与行动应用程式的结合愈来愈紧密。而在饮食的需求上,由于近年台湾外食人口明显增加,加上观光客来台自助旅行寻求美食的需求量增多,使得美食行动应用程式开发市场大增,而再透过行动应用程式与适地性社群网路的结合,提高了美食APP市场的蓬勃发展。
美食APP的应用解决了使用者在临性性的饮食需求上的搜寻困难。使用者可透过美食APP在智慧型手机上的定位与地图的结合功能 ,找到正确的餐厅位置,并可透过收集的部落客食记推荐,找到符合饮食需求的优质餐厅。
本研究以近年成长最快的美食APP-“爱食记APP”为研究对象,采个案研究方法先运用创新动态学流程说明“爱食记APP”欲创造价值的过程与方法,再利用“创新的10个原点:拆解2000家企业颠覆产业规则的创新思维”所提的“建构创新计画的攻略”说明该APP运作现况与如何达成台湾美食界 APP首选的产品愿景,最后以VPRC模型分析该APP有经济价值,有获得利润,能长久的营运,并有足够的资源将服务提供至客户端。
The number of smart phone’s users become growing rapidly in the recent years. All kinds of mobile applications (Mobile App) were provided with the increasing of mobile devices and the development of mobile network. The increasing usage of location-based social networks helps creating a highly relevant user experiences and enriching “Social Media Content”. “ifoodie.tw APP” is used to solve the problem that users want to eat delicious food temporarily. The APP can help users read these blog of food tasted experiences and find yummy quality positions correctly with smart phone GPS.
In general, people use mobile devices to search quality restaurants which are unknown and nearby users’ position on internet, and then check more details about the restaurants they have found in google map. “ifoodie.tw APP” is focused on the depth of story on diet experiences to cause the users’ interest. By analyzing the data which are the users’ recommendation, browsing, collections, the APP is provided the most popular blog of food tasted experiences every week and per month to emphasize timely updating and trend.
The study selects a case and three tools to analyze “ifoodie.tw APP”. First, we apply innovation dynamics to explain the process and methods of price decision making. Second, five of fifteen innovation tactics of “ten types of innovation” are utilized to explain what “ifoodie.tw APP” work now and reach the goal of being the first drink and food APP in Taiwan. Finally, we analyze “ifoodie.tw APP” in the VPRC model to understand the price and profit making strategies and obtain good enough and sustainable resource to supply customers.
URI: http://etd.lib.nctu.edu.tw/cdrfb3/record/nctu/#GT070463401
http://hdl.handle.net/11536/141407
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