品牌形象對於消費者的購買運動鞋意願影響之研究 —以新竹市大學學生為例

Title:	品牌形象對於消費者的購買運動鞋意願影響之研究 —以新竹市大學學生為例 A study of the Effect of Brand Image on Consumer Behavior for Purchasing Sports Shoes—The Case of College Students in Hsinchu City
Authors:	江政倫姜齊陳光華 Chang, Cheng-Lun Chang, Chi Chen, Guang-Hua 管理科學系所
Keywords:	運動鞋;消費者行為;品牌形象;Sports shoes;Consumer behavior;Brand image
Issue Date:	2016
URI:	http://etd.lib.nctu.edu.tw/cdrfb3/record/nctu/#GT070353112 http://hdl.handle.net/11536/143262
Appears in Collections:	Thesis