台灣主辦國際棒球賽事之行銷效益分析 －以21U及世界12強賽事為例

完整後設資料紀錄

DC 欄位	值	語言
dc.contributor.author	毛嘉正	zh_TW
dc.contributor.author	鍾惠民	zh_TW
dc.contributor.author	黃寬丞	zh_TW
dc.contributor.author	Mao,Chia-cheng	en_US
dc.date.accessioned	2018-01-24T07:43:27Z	-
dc.date.available	2018-01-24T07:43:27Z	-
dc.date.issued	2016	en_US
dc.identifier.uri	http://etd.lib.nctu.edu.tw/cdrfb3/record/nctu/#GT070363022	en_US
dc.identifier.uri	http://hdl.handle.net/11536/143437	-
dc.description.abstract	本研究報告是以21U世界盃棒球賽（21U Baseball World Cup）於2014年在台灣台中市舉辦的棒球競賽，及世界棒球12強賽（2015 WBSC Premier 12）於2015年在台灣以及日本舉辦的棒球競賽，在進行國際賽時的多媒體轉播對於贊助商的行銷效益做為研究對象，從運動行銷的角度來探討國內運動賽事的現況以及國外轉播可供借鏡的行銷方式，並試圖進一步探討及建議贊助商的運動行銷方式之分析。	zh_TW
dc.description.abstract	This is a comprehensive study based on the 2014 21U Baseball World Cup that was held in Taichung, Taiwan and 2015 WBSC Premier 12 baseball championship that was held in Taiwan and Japan. The objective of this research is to examine and analyze the effectiveness of domestic and foreign multimedia broadcasting of international sports competitions through the perspective of sports marketing and to further draw on applicable marketing approaches and attempts for potential sponsors.	en_US
dc.language.iso	zh_TW	en_US
dc.subject	國際棒球賽事	zh_TW
dc.subject	效益分析	zh_TW
dc.subject	International Baseball Competition Hosted	en_US
dc.title	台灣主辦國際棒球賽事之行銷效益分析－以21U及世界12強賽事為例	zh_TW
dc.title	Marketing Effectiveness Analysis of International Baseball Competition Hosted by Taiwan－ A Case Study of 21U and Premier12™ Competition	en_US
dc.type	Thesis	en_US
dc.contributor.department	管理學院高階主管管理碩士學程	zh_TW
顯示於類別：	畢業論文