標題: New media and market competition: A niche analysis of television news, electronic news, and newspaper news in Taiwan
作者: Li, SCS
傳播研究所
Institute of Communication Studies
公開日期: 1-三月-2001
摘要: With the rapid development of communication technologies, Taiwan's news market has undergone a great transformation. Adopting niche theory from organizational ecology, this study analyzed competition among three news media in Taiwan. A telephone survey was conducted to examine the level of perceived gratification provided by television news, electronic news, and newspaper news. The findings showed that strong competition exists between newspapers and television news, and that television news has gained superiority over newspapers.
URI: http://hdl.handle.net/11536/14510
ISSN: 0883-8151
期刊: JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
Volume: 45
Issue: 2
起始頁: 259
結束頁: 276
顯示於類別:會議論文


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