標題: Analysis of critical factors for social games based on extended technology acceptance model: a DEMATEL approach
作者: Chang, Chia-Chi
Chen, Po-Yu
交大名義發表
National Chiao Tung University
關鍵字: Social games;TAM;DEMATEL
公開日期: 1-Jan-2018
摘要: In recent years, social games such as Farmville' and Pokemon Go' have become a major game type in the gaming industry. This study examines the importance of different factors in social games using the Technology Acceptance Model (TAM) and DEMATEL. The result shows social norm' as the most important factor overall. It is also found that pleasure' and sociability' are the most important aspects in perceived enjoyment'. Regarding key aspects in each factor, flow experience' is crucial in perceived attractiveness', game fairness' largely influential in social norm', and reputation of platform and service provider' a decisive aspect in platform service and corporate image'. These findings and analyses are apt references for social game providers to improve their services.
URI: http://dx.doi.org/10.1080/0144929X.2018.1480654
http://hdl.handle.net/11536/145218
ISSN: 0144-929X
DOI: 10.1080/0144929X.2018.1480654
期刊: BEHAVIOUR & INFORMATION TECHNOLOGY
Volume: 37
起始頁: 774
結束頁: 785
Appears in Collections:Articles