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dc.contributor.authorJoe, Sheng-Wuuen_US
dc.contributor.authorTsai, Yuan-Huien_US
dc.contributor.authorLin, Chieh-Pengen_US
dc.contributor.authorMa, Hwa-Chunen_US
dc.contributor.authorChiu, Chou-Kangen_US
dc.date.accessioned2018-08-21T05:54:12Z-
dc.date.available2018-08-21T05:54:12Z-
dc.date.issued2017-07-01en_US
dc.identifier.issn1863-6683en_US
dc.identifier.urihttp://dx.doi.org/10.1007/s11846-016-0203-2en_US
dc.identifier.urihttp://hdl.handle.net/11536/145654-
dc.description.abstractConcerns about individuals' susceptibility to brand prestige and their social implications of consumption often affect consumer behavior. To clarify such concerns in depth, this study assesses the relationship between brand credibility and perceived value by simultaneously examining the main effects and moderating effects of both susceptibility to brand prestige and susceptibility to normative influence. Empirical testing using a survey of 336 smartphone users from the high-tech and banking industries confirms most of the hypothesized effects in this study. Finally, based on its findings, this study discusses managerial implications as well as research limitations.en_US
dc.language.isoen_USen_US
dc.subjectSusceptibility to brand prestigeen_US
dc.subjectSusceptibility to normative influenceen_US
dc.subjectBrand credibilityen_US
dc.subjectPerceived valueen_US
dc.subjectSelf-congruence theoryen_US
dc.subjectSocial identity theoryen_US
dc.titleAssessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influenceen_US
dc.typeArticleen_US
dc.identifier.doi10.1007/s11846-016-0203-2en_US
dc.identifier.journalREVIEW OF MANAGERIAL SCIENCEen_US
dc.citation.volume11en_US
dc.citation.spage717en_US
dc.citation.epage735en_US
dc.contributor.department經營管理研究所zh_TW
dc.contributor.departmentInstitute of Business and Managementen_US
dc.identifier.wosnumberWOS:000403565300008en_US
Appears in Collections:Articles