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dc.contributor.authorLai, Chih-Huien_US
dc.contributor.authorShe, Bingen_US
dc.contributor.authorTao, Chen-Chaoen_US
dc.date.accessioned2018-08-21T05:54:13Z-
dc.date.available2018-08-21T05:54:13Z-
dc.date.issued2017-09-01en_US
dc.identifier.issn0747-5632en_US
dc.identifier.urihttp://dx.doi.org/10.1016/j.chb.2017.04.037en_US
dc.identifier.urihttp://hdl.handle.net/11536/145670-
dc.description.abstractIn response to the call in the public relations research to examine organizations' relationship building beyond dyadic organization-public ties, this study employs a multidimensional network approach to understand relief organizations' relationship building through different features of social media. Unlike the organizations studied in the existing public relations research, relief organizations often incorporate emergency or disaster response as part of their mission operations. Specifically, this study focuses on the organizations involved in the response actions after Typhoon Haiyan. Analysis of 66 relief organizations' network data on Twitter and Facebook shows that organizations' multiple types of relationships in the form of interorganizational representational networks constructed through different features of social media are closely linked during and immediately after Typhoon Haiyan. However, organizations' positional centrality stays persistent across these networks over time, which suggests both constraints and opportunities for organizations to build relational advantages through distinct features of social media. Findings of this study show the usefulness of a multidimensional network approach in revealing the hidden patterns behind organizations' communication behavior on social media. In doing so, this study offers more comprehensive explanations for organizations' relationship building and relational outcomes through social media use. (C) 2017 Elsevier Ltd. All rights reserved.en_US
dc.language.isoen_USen_US
dc.subjectSocial mediaen_US
dc.subjectTechnological affordancesen_US
dc.subjectRelief organizationsen_US
dc.subjectSocial network analysisen_US
dc.subjectDisaster responseen_US
dc.subjectPublic relationsen_US
dc.titleConnecting the dots: A longitudinal observation of relief organizations' representational networks on social mediaen_US
dc.typeArticleen_US
dc.identifier.doi10.1016/j.chb.2017.04.037en_US
dc.identifier.journalCOMPUTERS IN HUMAN BEHAVIORen_US
dc.citation.volume74en_US
dc.citation.spage224en_US
dc.citation.epage234en_US
dc.contributor.department傳播與科技學系zh_TW
dc.contributor.departmentDepartment of Communication and Technologyen_US
dc.identifier.wosnumberWOS:000403864100024en_US
Appears in Collections:Articles