標題: | Fear Appeals and College Students' Attitudes and Behavioral Intentions Toward Global Warming |
作者: | Li, Shu-Chu Sarrina 交大名義發表 傳播研究所 National Chiao Tung University Institute of Communication Studies |
關鍵字: | danger control processes;extended parallel process model;fear appeals;fear control processes;global warming |
公開日期: | 1-Jan-2014 |
摘要: | This study used Witte's extended parallel process model to examine the relationships between the use of fear appeals and college students' attitudes and behavioral intentions toward global warming. A pretest-posttest quasi-experimental design was adopted. Three hundred forty-one college students from six communication courses at two universities were recruited for this experiment. The results show that when in a high-threat condition, both high-and low-efficacy messages resulted in positive attitudes and behavioral changes, while in a low-threat condition, low-efficacy messages led to negative changes in attitudes and behavioral intentions. This study suggests that when attempting to promote low carbon-emitting behaviors among college students, messages should contain both threat and efficacy information, but messages that contain low-threat and low-efficacy information should be avoided. |
URI: | http://dx.doi.org/10.1080/00958964.2014.930399 http://hdl.handle.net/11536/147805 |
ISSN: | 0095-8964 |
DOI: | 10.1080/00958964.2014.930399 |
期刊: | JOURNAL OF ENVIRONMENTAL EDUCATION |
Volume: | 45 |
起始頁: | 243 |
結束頁: | 257 |
Appears in Collections: | Articles |