標題: Fear Appeals and College Students' Attitudes and Behavioral Intentions Toward Global Warming
作者: Li, Shu-Chu Sarrina
交大名義發表
傳播研究所
National Chiao Tung University
Institute of Communication Studies
關鍵字: danger control processes;extended parallel process model;fear appeals;fear control processes;global warming
公開日期: 1-Jan-2014
摘要: This study used Witte's extended parallel process model to examine the relationships between the use of fear appeals and college students' attitudes and behavioral intentions toward global warming. A pretest-posttest quasi-experimental design was adopted. Three hundred forty-one college students from six communication courses at two universities were recruited for this experiment. The results show that when in a high-threat condition, both high-and low-efficacy messages resulted in positive attitudes and behavioral changes, while in a low-threat condition, low-efficacy messages led to negative changes in attitudes and behavioral intentions. This study suggests that when attempting to promote low carbon-emitting behaviors among college students, messages should contain both threat and efficacy information, but messages that contain low-threat and low-efficacy information should be avoided.
URI: http://dx.doi.org/10.1080/00958964.2014.930399
http://hdl.handle.net/11536/147805
ISSN: 0095-8964
DOI: 10.1080/00958964.2014.930399
期刊: JOURNAL OF ENVIRONMENTAL EDUCATION
Volume: 45
起始頁: 243
結束頁: 257
Appears in Collections:Articles