標題: | Diffusing mobile coupons with social endorsing mechanism |
作者: | Li, Yung-Ming Liou, Jyh-Hwa Ni, Ching-Yuan 資訊管理與財務金融系 註:原資管所+財金所 Department of Information Management and Finance |
關鍵字: | Mobile coupon;Location-based commerce;Social network;Social endorser;Social diffusion |
公開日期: | 1-二月-2019 |
摘要: | With the popularity of social media and mobile device, vendors have more distribution channels for digital coupons than ever before. However, coupon redemption rates are unacceptable to venders. The important factor driving coupon receivers to redeem mobile coupons is an understanding of them. The purpose of this study is to propose a new social coupon endorsing mechanism, which aims to identify those endorsers who have coupon proneness and a high sharing willingness for coupon diffusion, with a recommended list of coupon receivers. Our experimental results show that our proposed mechanism effectively propagates mobile coupon or discount information by helping consumers to more efficiently gather coupons which fit their preferences and location, and to save money. It also helps vendors propagate mobile coupons to the target consumers in an efficient way. |
URI: | http://dx.doi.org/10.1016/j.dss.2018.11.002 http://hdl.handle.net/11536/148806 |
ISSN: | 0167-9236 |
DOI: | 10.1016/j.dss.2018.11.002 |
期刊: | DECISION SUPPORT SYSTEMS |
Volume: | 117 |
起始頁: | 87 |
結束頁: | 99 |
顯示於類別: | 期刊論文 |