Influential structure relationship for factors of festivals and events using DANP

Abstract

this study probed into tourism satisfaction for the Taipei International Flora Expo using Hybrid MCDM, and the findings can serve as references for decision-makers in festival planning. This study summarized 4 dimensions and 21 factors that affect festivals and mega events, identified their structural relationship using DEMATEL (decision-making trial and evaluation laboratory), and obtained the key factors and improvement points., DANP (the DEMATEL-based analytic network process) was employed for calculating influential weights to obtain the influential weights among critical factors. The subject was the 2011 Taipei International Flora Expo, and data collection was based on a questionnaire survey of 26 experts. The results showed that the first dimension of festivals and mega events is "entertainment" and the second is "transport". Thus, by improving these two dimensions, the tourists' satisfaction and revisit intention will be enhanced. In addition, according to weighting, the influential weight of information (0.2784) is the highest; this is because clear indication of information, such as the event flow, location, and routes, can improve public satisfaction.