標題: System dynamics of corporate strategy implementation - An analysis of Taiwan Chunghwa Telecom's ADSL initiative
作者: Mao Chi-Kuo
Ho Hsu-Hui
經營管理研究所
Institute of Business and Management
關鍵字: ADSL services;system dynamics;complex adaptive systems;strategy management;organization change;innovation diffusion
公開日期: 1-Jan-2005
摘要: Taiwan Chunghwa Telecom's ADSL initiative launched in Q4 2000 has created a bench marking record of 40 subscribers /1000 population for year 2001. This paper employs system dynamics to the modeling of the implementation processes of Chunghwa's ADSL initiative. Validity of the model is tested and managerial implications are drawn. The research results indicate that the SD modeling techniques, incorporated with the relevant theories, can be effectively applied to simulate the implementation processes of a large-scale corporate strategy endeavor. Different effects resulted from alternative policy measures can be easily tested. A further refined SD model based on this research should be able to serve as a corporate strategy planning tool for a telecom company.
URI: http://hdl.handle.net/11536/150847
期刊: PROCEEDINGS OF THE 2005 CONFERENCE OF SYSTEM DYNAMICS AND MANAGEMENT SCIENCE, VOL 1: SUSTAINABLE DEVELOPMENT OF ASIA PACIFIC
起始頁: 38
結束頁: 45
Appears in Collections:Conferences Paper