完整後設資料紀錄
DC 欄位語言
dc.contributor.authorHsiao, Chih-Yien_US
dc.contributor.authorHsieh, Meng-Wenen_US
dc.date.accessioned2020-05-05T00:00:49Z-
dc.date.available2020-05-05T00:00:49Z-
dc.date.issued2018-01-01en_US
dc.identifier.isbn978-1-4503-7144-5en_US
dc.identifier.urihttp://dx.doi.org/10.1145/3357292.3357296en_US
dc.identifier.urihttp://hdl.handle.net/11536/153851-
dc.description.abstractIn recent decades, the topic related intangible assets and firm value are more and more prevalent. Consequently, the evaluation of intangible assets plays a very important role in the evaluation of the firm's management performance. The measurement of brand equity is the most regarded part of intangible assets. However, in recent years, there have been news that high-end brand enterprises have reduced the market scale or to declare bankrupt. It led to consider that the establishment of firm value is not only based on brand strategies, but also should focus on the performance of management to keeping the firm value going. Taking Taiwan listed company as samples, this study explores how the firms with different value level apply to the various dimension in brand and management strategy then help to establish firm value.en_US
dc.language.isoen_USen_US
dc.subjectBrand equityen_US
dc.subjectBalance score carden_US
dc.subjectFirm valueen_US
dc.subjectHirose modelen_US
dc.titleHow to interact brand and management strategy to create firm valueen_US
dc.typeProceedings Paperen_US
dc.identifier.doi10.1145/3357292.3357296en_US
dc.identifier.journalIMMS 2019: 2019 2ND INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT AND MANAGEMENT SCIENCESen_US
dc.citation.spage38en_US
dc.citation.epage42en_US
dc.contributor.department交大名義發表zh_TW
dc.contributor.departmentNational Chiao Tung Universityen_US
dc.identifier.wosnumberWOS:000518376100008en_US
dc.citation.woscount0en_US
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