標題: Explorations of employee-based brand equity in the banking industry from a perceived-leadership perspective
作者: Lee, Yi-Hsuan
Hsiao, Chan
Chan, Hsin-Yi
Lee, I-Chen
管理學院
College of Management
關鍵字: Person-job fit;Person-group fit;Brand-specific TFL;Brand-specific TRL;Employee-based brand equity;Employees' perceived brand value congruence
公開日期: 1-Jan-2020
摘要: Purpose - The purpose of this paper is to answer the question of how brand-specific transformational leadership (TFL) and transactional leadership (TRL) enhance employee-based brand equity (EBBE) by influencing employees' perceived brand value congruence (EPBVC). Design/methodology/approach - This study employed hierarchical linear modeling and chose moderating variables that are primarily related to the working environment: person-job fit (PJF) and person-group fit (PGF). The sample included managers and employees of the largest domestic bank in Taiwan. Findings - Questionnaires were distributed to banking staff in the service industry. The results imply that both brand-specific TFL and brand-specific TRL require the mediation of PJF and PGF to influence EBBE, which then influences brand equity. Without these mediators, brand-specific TFL and brand-specific TRL have no effects on EBBE. Originality/value - Compared to the results from other studies, these results imply a unique discovery that both brand-specific TFL and brand-specific TRL require the mediation of PJF and PGF to influence EPBVC, which in turn influences EBBE. Without these mediators, brand-specific TFL and brand-specific TRL do not have any effects.
URI: http://dx.doi.org/10.1108/IJBM-05-2019-0166
http://hdl.handle.net/11536/154555
ISSN: 0265-2323
DOI: 10.1108/IJBM-05-2019-0166
期刊: INTERNATIONAL JOURNAL OF BANK MARKETING
Volume: 38
Issue: 2
起始頁: 425
結束頁: 455
Appears in Collections:Articles