AI、傳播與社會專題序言

Abstract

人工智慧已默默進入人類社會生活，但許多的社會運用其使用者並未認知到他們是與AI系統在進行互動，而相關的運作，也並未受到社會有關透明、問責、隱私保護及社會公平性等之嚴謹監督。而在傳播社會領域，人工智慧運用案例，也逐步在改變過往傳播模式或傳播社會理論對傳播的定義、想像與規範。 AI帶來的傳播社會變化，看似真實，卻又具想像誇大成分，也因此人類社會遲未有釐清相關變化所帶來之社會、倫理與集體秩序挑戰之具體規模行動。但AI發展牽涉巨量公眾數據使用，相關運用與公共利益牽連甚深，為了讓AI系統符合人類社會的規範準則，將人類社會珍視的價值崁入AI設計與應用過程至關重要，但在確認AI系統所需之道德準則時，這件事由誰來做?道德內涵由誰來決定?將是複雜的社會 議題。然而，將人社思考帶入AI發展的相關討論，使人工智慧開發運用能夠回應人性、社會需求、與公共利益福祉，將是AI人社研究未來重要且主要的核心精神。

Artificial intelligence (AI) has entered the daily life of human society. However, many social application users are not aware that they are interacting with AI systems; and the relevant operations are not subject to strict social supervision in terms of transparency, accountability, privacy protection, or social fairness. In the social communication field, AI applications have gradually changed the communication model of the past as well as the definition, imagination, and norms of communication in terms of social theory. The social changes brought about by AI appear to be real, but also feel like imaginary exaggerations. Apparently, the human society has not yet clarified the specific scale of social, ethical, and collective-order related challenges corollary to the changes. Moreover, AI development involves the use of Big Data on the public, and the relevant applications are deeply intertwined with public interests. It is essential to incorporate the values cherished by human society into AI designs and application processes to ensure AI systems conform to the norms and standards of human society. But who will ensure the code of ethics for AI systems? Who will determine the moral connotations? These are no doubt complex social issues. Bringing human and social concerns into the AI development discourse and ensuring AI developments and applications are bound by the terms of human nature, social needs, and public welfare will become the core spirit of AI related Humanities and Social Sciences research in the future.