Title: PROBING THE INNOVATIVE QUALITY SYSTEM STRUCTURE MODEL FOR NPD PROCESS BASED ON COMBINING DANP WITH MCDM MODEL
Authors: Kuan, Meng-Jong
Hsiang, Chia-Chun
Tzeng, Gwo-Hshiung
科技管理研究所
Institute of Management of Technology
Keywords: New product development (NPD) process;Decision making trial and evaluation laboratory (DEMATEL);DEMATEL-based ANP (DANP);VIKOR
Issue Date: 1-Aug-2012
Abstract: "In the highly competitive environment, new product development, technology, equipment and raw materials have progressed rapidly. It is a gradual trend that competitors continuously innovate on their product and product life cycle becomes shorter. The manager intends to achieve the highest customer satisfaction, product value and product continuity. In this study, we develop an effective quality assessment system to manage quality of new product development (NPD) process. First, the quality factors related to NPD process are selected by expert questionnaires. Second, the DEMATEL approach is used to explore the relevance of the quality factors of NPD process. Then, the DEMATEL is combined with ANP method to a new DANP approach to calculate the influential weights of quality factors. Finally, VIKOR is used to evaluate and improve the total performance of NPD process by using empirical analysis on a case study, to find out the performance gaps and to improve its scores. The results of this study will provide NPD team a guidance to continuously improve, track and meet the quality assurance of NPD process; consequently, the customers' needs can be satisfied."
URI: http://hdl.handle.net/11536/16738
ISSN: 1349-4198
Journal: INTERNATIONAL JOURNAL OF INNOVATIVE COMPUTING INFORMATION AND CONTROL
Volume: 8
Issue: 8
End Page: 5745
Appears in Collections:Articles