Fuzzy MCDM approach for IC company's strategy in the semiconductor industry

Abstract

In this paper the impacts of Global Competition on the IC corporate strategies for the semiconductor industries are studied. This research seeks to blend strategic competition with global development by addressing challenges for deterministic attitudes. It also examines critical environmental factors, technological systems and governmental policy on IC companies in the changes of the semiconductor industries. The need for a new strategy paradigm for IC companies, which comes out of new trends of the global competition, are also examined. The impacts of IC corporate strategy for the semiconductor industry are discussed and a hierarchical fuzzy multicritiria decision-making (Fuzzy MCDM) method for evaluating the propagating IC companies' strategies is proposed. Finally, an example is provided in order to show the practicability and usefulness of this method. From the results of practical applications in evaluating the IC corporate strategies, the proposed method is appropriate and appears to be ideal for a fuzzy environment.