Cultural values as manifested in US and Taiwan television advertising

標題:	Cultural values as manifested in US and Taiwan television advertising
作者:	Huang, JH 交大名義發表 National Chiao Tung University
公開日期:	1995
URI:	http://hdl.handle.net/11536/20298
ISBN:	0-87757-256-9
ISSN:	0888-1839
期刊:	1995 AMA EDUCATORS' PROCEEDINGS - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING
Volume:	6
起始頁:	155
結束頁:	160
Appears in Collections:	Conferences Paper