標題: TRANSFORMING EMPLOYEE ENGAGEMENT INTO LONG-TERM CUSTOMER RELATIONSHIPS: EVIDENCE FROM INFORMATION TECHNOLOGY SALESPEOPLE IN TAIWAN
作者: Yuan, Benjamin J. C.
Lin, Michael B. H.
Shieh, Jia-Horng
Li, Kuang-Pin
科技管理研究所
Institute of Management of Technology
關鍵字: employee engagement;long-term customer relationships;information technology salespeople;Taiwan
公開日期: 2012
摘要: In this study, we found that when information salespeople in Taiwan perceived more transformational leadership, they were more likely to show increases in work engagement development over time. Furthermore, increases in work engagement development influenced increases in service performance development, which therefore positively predicts increases in customer relationship development over time.
URI: http://hdl.handle.net/11536/20732
http://dx.doi.org/10.2224/sbp.2012.40.9.1549
ISSN: 0301-2212
DOI: 10.2224/sbp.2012.40.9.1549
期刊: SOCIAL BEHAVIOR AND PERSONALITY
Volume: 40
Issue: 9
起始頁: 1549
結束頁: 1553
顯示於類別:期刊論文