完整后设资料纪录
DC 栏位 | 值 | 语言 |
---|---|---|
dc.contributor.author | Lee, Chun-Hsien | en_US |
dc.contributor.author | Hwang, Fang-Ming | en_US |
dc.contributor.author | Yeh, Yu-Chen | en_US |
dc.date.accessioned | 2014-12-08T15:29:19Z | - |
dc.date.available | 2014-12-08T15:29:19Z | - |
dc.date.issued | 2013-01-01 | en_US |
dc.identifier.issn | 0021-9029 | en_US |
dc.identifier.uri | http://dx.doi.org/10.1111/j.1559-1816.2012.00975.x | en_US |
dc.identifier.uri | http://hdl.handle.net/11536/21109 | - |
dc.description.abstract | This study investigates the impacts of publicity exposure and recruiting advertisement sequence on freshmen's job search attraction to organizations and their job decisions. The current research uses a two-factor experiment design, publicity (positive vs. negative) and recruiting ads (detailed vs. general), and recruits 415 undergraduates (seniors are the majority). Results indicate that negative publicity has greater effect on applicant attraction than positive publicity. The perceived truthfulness of sequential intervening recruiting advertisement rules the reaction to job ad, then further impacts on organizational attractiveness and job pursuit intention. With negative publicity exposure, higher specificity of recruiting advertisement has more significant mitigation effects than lower specificity. This work discusses implications and directions for future research. | en_US |
dc.language.iso | en_US | en_US |
dc.title | The Impact of Publicity and Subsequent Intervention in Recruitment Advertising on Job Searching Freshmen's Attraction to an Organization and Job Pursuit Intention | en_US |
dc.type | Article | en_US |
dc.identifier.doi | 10.1111/j.1559-1816.2012.00975.x | en_US |
dc.identifier.journal | JOURNAL OF APPLIED SOCIAL PSYCHOLOGY | en_US |
dc.citation.volume | 43 | en_US |
dc.citation.issue | 1 | en_US |
dc.citation.spage | 1 | en_US |
dc.citation.epage | 13 | en_US |
dc.contributor.department | 教育研究所 | zh_TW |
dc.contributor.department | Institute of Education | en_US |
dc.identifier.wosnumber | WOS:000313914600001 | - |
dc.citation.woscount | 2 | - |
显示于类别: | Articles |
文件中的档案:
If it is a zip file, please download the file and unzip it, then open index.html in a browser to view the full text content.