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dc.contributor.authorLee, Chun-Hsienen_US
dc.contributor.authorHwang, Fang-Mingen_US
dc.contributor.authorYeh, Yu-Chenen_US
dc.date.accessioned2014-12-08T15:29:19Z-
dc.date.available2014-12-08T15:29:19Z-
dc.date.issued2013-01-01en_US
dc.identifier.issn0021-9029en_US
dc.identifier.urihttp://dx.doi.org/10.1111/j.1559-1816.2012.00975.xen_US
dc.identifier.urihttp://hdl.handle.net/11536/21109-
dc.description.abstractThis study investigates the impacts of publicity exposure and recruiting advertisement sequence on freshmen's job search attraction to organizations and their job decisions. The current research uses a two-factor experiment design, publicity (positive vs. negative) and recruiting ads (detailed vs. general), and recruits 415 undergraduates (seniors are the majority). Results indicate that negative publicity has greater effect on applicant attraction than positive publicity. The perceived truthfulness of sequential intervening recruiting advertisement rules the reaction to job ad, then further impacts on organizational attractiveness and job pursuit intention. With negative publicity exposure, higher specificity of recruiting advertisement has more significant mitigation effects than lower specificity. This work discusses implications and directions for future research.en_US
dc.language.isoen_USen_US
dc.titleThe Impact of Publicity and Subsequent Intervention in Recruitment Advertising on Job Searching Freshmen's Attraction to an Organization and Job Pursuit Intentionen_US
dc.typeArticleen_US
dc.identifier.doi10.1111/j.1559-1816.2012.00975.xen_US
dc.identifier.journalJOURNAL OF APPLIED SOCIAL PSYCHOLOGYen_US
dc.citation.volume43en_US
dc.citation.issue1en_US
dc.citation.spage1en_US
dc.citation.epage13en_US
dc.contributor.department教育研究所zh_TW
dc.contributor.departmentInstitute of Educationen_US
dc.identifier.wosnumberWOS:000313914600001-
dc.citation.woscount2-
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