標題: Regional differences of online learning behavior patterns
作者: Yang, Chyan
Hsieh, Tsui-Chuan
資訊管理與財務金融系 註:原資管所+財金所
Department of Information Management and Finance
關鍵字: Regional difference;Online learning pattern;Learning;Taiwan;User studies;Individual behaviour
公開日期: 2013
摘要: Purpose - The aim of this paper is to show that online learning behaviors are dictated by both personal characteristics and regional differences. Design/methodology/approach - Data were collected from 16,133 users in 25 regions of Taiwan. The paper examined usage behaviors by looking at 11 items of categorical variables about online learning. This study implemented a multi-level latent class model to investigate online learning behavior patterns that exhibit regional differences. Findings - The results showed that online learning patterns do exhibit regional differences, as the regional segments are dictated by the individual segments of different use patterns. For instance, the urban area segment comprised a higher proportion of members who are good at using the internet. The rural area segment made up a higher proportion of members who occasionally use the internet. Interestingly, rural users went online more often than urban users when in search of e-learning or entertainment. On the other hand, the individual segments are dictated by users' personal characteristics. For instance, younger people are good at employing online learning and entertainment services. Moreover, those who use many types of online applications pay less respect to intellectual property rights than those who only use a few types of applications. Originality/value - By using a massive amount of survey data to show regional differences in online learning behavior patterns, the findings herein will help internet service providers form an applicable guideline for developing service strategies of higher service satisfaction between products and users' needs.
URI: http://hdl.handle.net/11536/21812
http://dx.doi.org/10.1108/02640471311312366
ISSN: 0264-0473
DOI: 10.1108/02640471311312366
期刊: ELECTRONIC LIBRARY
Volume: 31
Issue: 2
起始頁: 167
結束頁: 187
顯示於類別:期刊論文


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