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dc.contributor.author呂伯芬en_US
dc.date.accessioned2014-12-11T04:47:58Z-
dc.date.available2014-12-11T04:47:58Z-
dc.date.issued2007-10-21en_US
dc.identifier.urihttp://castnet.nctu.edu.tw/castnet/article/474?issueID=21en_US
dc.identifier.urihttp://hdl.handle.net/11536/33412-
dc.description.abstract近來多家百貨公司接連陸續舉辦周年慶活動,民眾為了搶搭周年慶風潮,不顧天氣寒冷以及上班上課,只為了要去排隊,搶得限量發售的號碼牌。每年只要到這個時節,各家媒體也會搶拍相關訊息,究竟這是百貨公司"回饋感恩"的活動,抑或是另類增加買氣和銷售業績的手法。民眾真的賺到了嗎?zh_TW
dc.language.isozh_TWzh_TW
dc.subject文化現象zh_TW
dc.title週年慶 買到真的賺到嗎?zh_TW
dc.citation.issue傳科學生網第五期en_US
dc.contributor.departmentDepartment of Communication and Technologyen_US
dc.contributor.department傳播與科技學系zh_TW
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