| 標題: | 廣告藝術 創造需求或慾望 |
| 作者: | 王彥琪 Department of Communication and Technology 傳播與科技學系 |
| 關鍵字: | 文化現象 |
| 公開日期: | 23-Nov-2014 |
| 摘要: | 廣告充斥於現代社會，如何在琳瑯滿目的廣告中，凸顯產品優勢、有效推銷產品，是一大課題。 |
| URI: | http://castnet.nctu.edu.tw/castnet/article/7354?issueID=534 http://hdl.handle.net/11536/37830 |
| Issue: | 喀報第兩百零一期 |
| Appears in Collections: | Cast Net |
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