持續參與模型在線上社群網絡的探討研究

Abstract

探討web 2.0下新網路服務與之前的網路服服務有何不同之處，在新的服務下是由使用者發動並且是每個人都可以在這網站上參與及編輯

Web 2.0 applications have begun to shift online habits and have even altered the way people communicate. This has resulted in an increase in user participation and thus a change in online web service technology. This has in turn driven the opening of new opportunities for businesses. This study first discusses the metamorphosis Web 2.0 in the World Wide Web and then argues the reasons that the new web services are different from the previous ones. A Web 2.0 standout has been Social Network Sites (SNS). These websites have shown to be user-driven and participatory. This study argues why SNS is successful and will likely remain so and shows some of the critical success factors of the websites. Empirical research showing the benefits of using a commitment-based model is shown in this study. The model tested internalization and identification influences as well as calculative commitment and trust using a commitment-based model. The model was successful while both internalization influence and trust were shown with significance to be related to behavioral intention.