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dc.contributor.author凱文en_US
dc.contributor.authorKevin M. Beyeren_US
dc.contributor.author袁建中en_US
dc.contributor.authorBenjamin Yuanen_US
dc.date.accessioned2014-12-12T01:18:09Z-
dc.date.available2014-12-12T01:18:09Z-
dc.date.issued2008en_US
dc.identifier.urihttp://140.113.39.130/cdrfb3/record/nctu/#GT009535536en_US
dc.identifier.urihttp://hdl.handle.net/11536/39246-
dc.description.abstractConsumers are showing the desire and willingness to purchase eco-friendly products in place of their traditional counterparts. This has resulted in an increase in business opportunities for the producers of green products and an increase in opportunity for policy makers hoping to capitalize on this trend towards ‘eco-friendliness’. This study first explains what constitutes a green product and identifies different types of green consumers. It then examines the green purchase behavior in Taiwanese and Canadian cultural settings through the application of the Theory of Planned Behavior. To accomplish this, consumers in Hsinchu, Taiwan and Ottawa, Canada were surveyed and the relevant data was analyzed and showed the overall usefulness of the model to explain eco-friendly purchases. The analysis also showed that attitudes exert the strongest influence on behavioral intention in Canadian and Taiwanese consumers. The findings suggest the both Taiwanese and Canadian consumers perceive themselves as having a high degree of control over purchasing green products, suggesting the existence if internal locus of control in both samples.zh_TW
dc.description.abstractConsumers are showing the desire and willingness to purchase eco-friendly products in place of their traditional counterparts. This has resulted in an increase in business opportunities for the producers of green products and an increase in opportunity for policy makers hoping to capitalize on this trend towards ‘eco-friendliness’. This study first explains what constitutes a green product and identifies different types of green consumers. It then examines the green purchase behavior in Taiwanese and Canadian cultural settings through the application of the Theory of Planned Behavior. To accomplish this, consumers in Hsinchu, Taiwan and Ottawa, Canada were surveyed and the relevant data was analyzed and showed the overall usefulness of the model to explain eco-friendly purchases. The analysis also showed that attitudes exert the strongest influence on behavioral intention in Canadian and Taiwanese consumers. The findings suggest the both Taiwanese and Canadian consumers perceive themselves as having a high degree of control over purchasing green products, suggesting the existence if internal locus of control in both samples.en_US
dc.language.isoen_USen_US
dc.subjectConsumer Behaviorzh_TW
dc.subjectTheory of planned behaviorzh_TW
dc.subjectGreen Purchaseszh_TW
dc.subjectConsumer Behavioren_US
dc.subjectTheory of planned behavioren_US
dc.subjectGreen Purchasesen_US
dc.title台灣和加拿大消費者購買環保產品之文化差異zh_TW
dc.titleCultural Differences in Green Purchase Behavior: A Study of Taiwanese and Canadian Consumersen_US
dc.typeThesisen_US
dc.contributor.department科技管理研究所zh_TW
Appears in Collections:Thesis


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