台灣女性韓劇迷的收視經驗及認同過程

Abstract

本研究在探討台灣女性收視韓劇的經驗與節目認同感的建構過程，從媒介全球化的角度出發，探究台灣女性與韓劇文本的互動情形，藉以了解台灣女性韓劇收視行為背後的真正意涵、以及韓劇迷的形成過程。本研究採用焦點團體訪談法、深度訪談法進行分析，最後募集共20位的女性受訪者，其中進行2場以3人為主的焦點團體訪談，其餘14位受訪者採用深度訪談法進行資料分析。 研究發現，台灣女性收視韓劇最主要的意涵呈現出一種「低調內斂」、「崇尚美好家庭生活」、「情感經驗的參考」、「唯美故事情節的期待」等收視經驗。同時，對於韓劇文本的認同形成，則呈現出藉由對韓劇的喜好，進而產生出對戲劇的認同，並且依照收視者本身的真實社會生活經驗，選擇性地透過韓劇劇情產生學習的行為。另一方面，台灣女性韓劇迷與其他類型戲劇迷呈現出不同的風貌，她們普遍是一群較為低調、內斂與理性地收視迷群，並非一昧地擁護韓劇，對於韓國文化影視場域的投入程度也相對較低，相反地，台灣女性韓劇迷主要是以理性、知性的態度，同時加上自己的生活持長歷練，與韓劇產生互動，進而獲得收視的愉悅與學習的經驗。

With high-quality production, Korean Dramas become very popular in Taiwan. This study attempts to examine the viewing experience of the female fans of Korean dramas in Taiwan. Two methods, focus group discussions and intensive interviews, were adopted to collect data for the study. Using purposely sampling, this study selected 20 females who were regular viewers and who were also classified as the fans of Korean Dramas as the study sample. The data analysis shows that the reasons these subjects offered for viewing Korean Dramas were very different from those fans of other types of dramas, in particular, from those fans of Japanese dramas. Furthermore, these respondents also obtained various pleasures from viewing Korean Dramas, which is consistent with the findings of past studies regarding the viewing experiences of the fans of other types of programs. More detailed findings were discussed in the thesis.