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dc.contributor.authorTrappey, CVen_US
dc.date.accessioned2014-12-08T15:01:07Z-
dc.date.available2014-12-08T15:01:07Z-
dc.date.issued1998-01-01en_US
dc.identifier.issn0263-5577en_US
dc.identifier.urihttp://dx.doi.org/10.1108/02635579810205502en_US
dc.identifier.urihttp://hdl.handle.net/11536/39-
dc.description.abstractLinks and analyzes qualitative and quantitative sources of information about the Taiwan retail market using an adaptation of Leites' method. Qualitative interviews are abstracted and integrated with quantitative secondary source data and survey data. Outlines, categorizes, and summarizes information useful for making management decisions about consumers, retail formats, products and services, retail development projects, market strategies, and commercial laws and regulations. Demonstrates an efficient means to survey general trends in newly developed retail and consumer markets and shows promise for implementation as a soft OR method to derive management strategies.en_US
dc.language.isoen_USen_US
dc.subjectqualitative techniquesen_US
dc.subjectretail tradeen_US
dc.subjectstrategyen_US
dc.subjectTaiwanen_US
dc.titleAn analysis of the Taiwan retail market using Leites' methoden_US
dc.typeArticleen_US
dc.identifier.doi10.1108/02635579810205502en_US
dc.identifier.journalINDUSTRIAL MANAGEMENT & DATA SYSTEMSen_US
dc.citation.volume98en_US
dc.citation.issue1-2en_US
dc.citation.spage48en_US
dc.citation.epage+en_US
dc.contributor.department管理科學系zh_TW
dc.contributor.departmentDepartment of Management Scienceen_US
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