完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.author | Trappey, CV | en_US |
dc.date.accessioned | 2014-12-08T15:01:07Z | - |
dc.date.available | 2014-12-08T15:01:07Z | - |
dc.date.issued | 1998-01-01 | en_US |
dc.identifier.issn | 0263-5577 | en_US |
dc.identifier.uri | http://dx.doi.org/10.1108/02635579810205502 | en_US |
dc.identifier.uri | http://hdl.handle.net/11536/39 | - |
dc.description.abstract | Links and analyzes qualitative and quantitative sources of information about the Taiwan retail market using an adaptation of Leites' method. Qualitative interviews are abstracted and integrated with quantitative secondary source data and survey data. Outlines, categorizes, and summarizes information useful for making management decisions about consumers, retail formats, products and services, retail development projects, market strategies, and commercial laws and regulations. Demonstrates an efficient means to survey general trends in newly developed retail and consumer markets and shows promise for implementation as a soft OR method to derive management strategies. | en_US |
dc.language.iso | en_US | en_US |
dc.subject | qualitative techniques | en_US |
dc.subject | retail trade | en_US |
dc.subject | strategy | en_US |
dc.subject | Taiwan | en_US |
dc.title | An analysis of the Taiwan retail market using Leites' method | en_US |
dc.type | Article | en_US |
dc.identifier.doi | 10.1108/02635579810205502 | en_US |
dc.identifier.journal | INDUSTRIAL MANAGEMENT & DATA SYSTEMS | en_US |
dc.citation.volume | 98 | en_US |
dc.citation.issue | 1-2 | en_US |
dc.citation.spage | 48 | en_US |
dc.citation.epage | + | en_US |
dc.contributor.department | 管理科學系 | zh_TW |
dc.contributor.department | Department of Management Science | en_US |
顯示於類別: | 期刊論文 |