行動來電答鈴服務之生命週期與存活分析-以中華電信為例

Abstract

本文運用產品生命週期及存活分析的Cox Regression Model 及Kaplan-Meier method來分析行動來電答鈴。

研究結果顯示，建立來電答鈴的產品生命週期來衡量來電答鈴的暢銷度。大多數的來電答鈴在進入產品生命週期之前已經陣亡。來電答鈴的類別與來電答鈴暢銷度的關聯強度最大。事件在危險率分析上，會影響暢銷來電答鈴的存活函數。

This paper uses the product life cycle and survival analysis of the Cox regression model and Kaplan-Meier method to analyze the Ring Back Tone of cell phone.

The results show that, Building an product life cycle table of Ring Back Tone to measure popularity of Ring Back Tone, Most of Ring Back Tone was died before enter product life cycle, The most relation of popularity of Ring Back Tone is the catalog of Ring Back Tone, Event has an effect on survival of popularity of Ring Back Tone in hazard ratio analysis.