威士忌進口商的存貨政策影響其存貨績效之研究-以某威士忌品牌為例

Abstract

為了因應快速回應消費者的需求並維持競爭力的同時，企業如何結合供應鏈的各種作業機能，提供快速回應滿足客戶需求的服務系統，並有效的縮短物品流通之時程與路徑，以提昇企業的競爭力，和存貨績效有密切的關係。。本研究主要研究之目的為探討： 1. 產品構面對存貨績效之影響；2. 存貨作業構面對存貨績效之影響；3. 存貨政策對存貨績效之影響。

研究對象為某國內特定的威士忌進口商,，以個案研究法分析其存貨管理的績效。

研究結果發現：1. 產品構面對存貨績效方面：產品容量、產品系列、產品售價對存貨週轉率有影響。2. 在存貨作業構面與存貨績效方面：產品訂購成本、產品存貨數量、產品存貨金額對存貨週轉率有影響。3. 在存貨政策構面與存貨績效方面：產品銷售量、產品銷售金額、存貨管理政策對存貨週轉率有影響。

In order to make quick response to consumers and compete with other business in the same industry, how to integrate all partners within supply chain obtain synergy effect and shorten the route to market are key factors regarding supply chain strategies. Inventory management will influence the supply chain strategies also affect to the business operation performance. Main purposes of this study are: 1. probing the influence of inventory performance regarding products classification; 2. finding the impression on inventory performance with inventory management; 3. studying the relevance of inventory performance and inventory policy.

The research is focusing on a whisky import company by case study method to analysis the performance of inventory management.

Findings of this research are: 1. Products classification has impacts on inventory performance; 2. Inventory management affects the inventory performance; 3. Inventory performance will be impacted by inventory policy.