性別差異對「男人幫」雜誌解讀之研究

Abstract

本研究之目的，在探討不同性別的閱聽人對男性雜誌「男人幫」之主要的詮釋觀點與角度為何，以及在性別詮釋上出現何種差異。本研究以接收分析理論和視覺窺視等觀點，作為比較男女閱聽人解讀差異之依據，並採用質性深度訪談法，作為研究蒐集資料的主要途徑，主要研究對象為20~27歲的男女閱聽人。研究結果發現，男女閱聽人觀看的集體情緒為愉悅，而男性偏好於觀看的當下，容易出現被挑逗的感受，對舊有女性是被壓迫、物化的性別意識做強化的觀點陳述；女性則偏好沈浸於幻想與比較，認為女性拍攝裸像照片是勇敢、自信的代表，並會對舊有的性別刻板印象作顛覆性的解讀。

The purpose of this research is to explore the interpretations and viewpoints on the magazine 《FHM》 by different genders in terms of the perspections of reception analysis, visual pleasure and scopophilia. Most importantly, this thesis pay close attentions to the comparison of the interpretation of different genders, with an in-depth interviews of 20-27 years old informants. The result shows that no matter what genders the audience belong to, they feel happy when they see nude pictures. Male audience has no fantasy to these pictures, but feels seductive and puts an emphasis on the oppressed and commodified images on women; on the other hand, female audience not only prefers to imagine and compare themselves with the images on the magazine, but also subverts the conventional stereotype of women image and considers sexy pictures as a representation of courage and confidence.