标题: 针对中国3G产业链台湾厂商的竞争策略分析
For the 3G industry chain in China, the competitive strategies of Taiwan companies
作者: 武宜芳
Wu, I-Fang
袁建中
Yuan, Benjamin
管理学院科技管理学程
关键字: 中国;3G产业链;台湾厂商;电信产业;3G industry
公开日期: 2010
摘要: 中国通信市场是世界上发展最快且最大的电信市场之一,未来几年内,中国电信的业务收入有可能保持两位数以上稳定的增长。随着电信技术的发展,2009年1月7日,中国工业和信息化部为中国移动、中国电信和中国联通发放3张移动通信(3G)牌照,中国正式进入3G 的战国时代。而至 2012 年时,3G用户数可望成长到 1.31 亿户,3G用户数比重可望成长到 13%。对广大的消费者而言,3G时代意味着更便捷、自由的通信,但是对于移动通信设备制造商和营运商来说,3G 不仅仅是巨大的市场商机,还将是全新的业务模式和更为激烈的市场竞争。对于移动通信设备制造商和营运商来说,3G 不仅仅是巨大的市场商机,还将是全新的业务模式和更为激烈的市场竞争。世界大厂陆续进入中国3G市场,促使中国的电信业迅速走向开放,台湾厂商面对这机不可失的局面,要如何利用本身的优势和充分利用3G带来的机遇发展,打入中国3G的产业价值链,寻找最适合的竞争策略。
本文的研究架构为利用分析中国三大3G移动电信产业的产业链,并且收集台湾3G厂商产业分析 ,加以进行专家访谈,收集产业看法与论述产业的竞争优势。利用SWOT和五力分析分析台湾3G厂商的竞争优势,分析台湾厂商对于进入中国移动通信的竞争优势分析 ,作为台湾3G业者拟定打入中国移动产业链策略之参考。
结果显示, 晶片厂商应该利用充足的技术支援能力,与竞争对手开差异,并利用台湾无厂企业的优势,提拱更具价格竞争力的产品 ,并购来扩充不同领域技术 。对于HTC而言,应该抓紧运营商,三大通信规格通吃,发展HTC自有品牌及客制化中国特色的产品。对于网路设备商友讯而言,应该利用“联盟合作”的威力提供终端消费者完整的应用方案,并搭上数位汇流的趋势,从网通设备走向网通应用与多元服务 。对于应用服务而言,应该利用台湾电信运营商与中国运营商合作,开发符合中国在地文化的应用服务。
China's telecommunications market is the world's fastest growing and one of the largest telecommunications market. For mobile communications equipment manufacturers and operators, 3G technologies not only bring a huge market opportunity, will also be new business models and more intense competition in the market. Global players have moved into China's 3G market, promote China's telecommunications industry is rapidly moving towards greater openness, for Taiwanese firms , how to use their strengths and take advantage of the opportunities brought by the development of 3G, 3G in China into industry value chain, to find the most appropriate competitive strategy.
This study architecture is based on analysis of China's three major 3G mobile telecom industry, the industrial chain, and the collection of Taiwan's 3G industry analysis firms, to conduct interviews with experts, gather industry views and discusses the industry's competitive advantage. The use of SWOT and Five Forces analysis of the competitive advantage of Taiwan's 3G companies, analysis of Taiwanese companies to enter the Chinese mobile communications for competitive advantage analysis, the development of Taiwan's 3G industry chain strategy into China Mobile reference.
The results show that chip manufacturers should take advantage of adequate technical support capabilities, and differences in open competition, and use the advantages of Taiwan's fabless companies, providing more price competitive products, mergers and acquisitions to expand in different areas of technology. For HTC, the operator should pay close attention to the three communication standard take-all, the development of HTC branded and customized products with Chinese characteristics. For network equipment provider D-Link, it should use the "alliance" to provide the power of a complete end-consumer applications, and to catch the trend of digital convergence, from network equipment to China Netcom applications and multiple services. For application services, telecom operators should take advantage of Taiwan with the Chinese operators to develop in line with China's application services in the local culture.
URI: http://140.113.39.130/cdrfb3/record/nctu/#GT079565510
http://hdl.handle.net/11536/41497
显示于类别:Thesis


文件中的档案:

  1. 551001.pdf

If it is a zip file, please download the file and unzip it, then open index.html in a browser to view the full text content.