标题: | 應用雙鑽石模型進行跨國產業分析之研究 — 以兩岸汽車產業為例 Application of Double Diamond Model in Transnational Industry Analysis — The Automobile Industry across The Taiwan Strait as an Example |
作者: | 何昶璈 Ho, Chang-Ao 袁建中 Yuan, Jian-Chung 科技管理研究所 |
关键字: | 汽車產業;專家訪談法;雙鑽石模型;SWOT分析;Automobile industry;Expert interview;Double diamond model;SWOT analysis |
公开日期: | 2008 |
摘要: | 本研究利用文獻探討、專家訪談及問卷調查等方法蒐集次級資料與初級資料,在先對全球汽車產業之發展歷程與趨勢做全面性的了解後,以雙鑽石模型為架構,針對兩岸汽車產業進行一比較性分析,最後再根據台灣汽車產業的SWOT分析,提出台灣汽車產業投入中國市場之發展策略建議。從研究結果中得知,兩岸汽車產業具有相當程度的互補性,而其中又以市場需求條件為兩岸雙鑽石主要之核心。此外,由於雙鑽石模型應用之實例較少,本研究也設計一雙鑽石模型應用於兩岸產業分析之模式,供日後鑽石模型或產業分析相關研究之參考。 This study first use literature review, expert interview and questionnaire as methods to understanding the history, status, and trend of the global automobile industry, then applying the double-diamond model to analysis the automobile industry across the Taiwan Strait. Finally, under the SWOT analysis of Taiwan’s automobile industry, this study also makes some strategy recommendations for Taiwan's automobile industry to enter the China’s market. |
URI: | http://140.113.39.130/cdrfb3/record/nctu/#GT079635505 http://hdl.handle.net/11536/42963 |
显示于类别: | Thesis |
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