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dc.contributor.author黃胤喬en_US
dc.contributor.authorHuang, Yin-Chiaoen_US
dc.contributor.author唐瓔璋en_US
dc.contributor.authorTang, Ying-Chanen_US
dc.date.accessioned2014-12-12T01:32:07Z-
dc.date.available2014-12-12T01:32:07Z-
dc.date.issued2008en_US
dc.identifier.urihttp://140.113.39.130/cdrfb3/record/nctu/#GT079637520en_US
dc.identifier.urihttp://hdl.handle.net/11536/43047-
dc.description.abstract優勢廠商的創新產品投資意向為何一直是學者關注的重點。本研究整合優勢的多種面向來探討優勢對創新產品投資的個別與總合效果；並加入經理人重視的觀點－財務績效－以探討優勢廠商能否藉由創新產品的投資影響財務績效。本研究以線上模擬競賽EStrat 9 之數據驗證廠商優勢、創新產品投資與財務績效之關係；樣本來自於MBA 學生執行五期決策之結果。本研究發現廠商的優勢總合效果能正向影響創新產品投資，並且可藉由創新產品的投資正向影響財務績效。zh_TW
dc.language.isozh_TWen_US
dc.subject優勢zh_TW
dc.subject創新產品投資zh_TW
dc.subject財務績效zh_TW
dc.subject線上模擬競賽zh_TW
dc.subjectDominanceen_US
dc.subjectNew products investmenten_US
dc.subjectFinancial performanceen_US
dc.subjectOnline simulation gameen_US
dc.title優勢、創新產品投資與企業財務績效 - 以線上模擬競賽為例zh_TW
dc.titleDominance, New Products Investment, and Financial Performance - Analysis of Strategy Simulationen_US
dc.typeThesisen_US
dc.contributor.department經營管理研究所zh_TW
Appears in Collections:Thesis


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