标题: | 行动付款机制之发展现况与机会 Status and Opportunities of Mobile Payment Mechanisms |
作者: | 郑咏怡 Chang, Yong-Yi 虞孝成 Yu, Hsiao-Cheng 科技管理研究所 |
关键字: | 行动付款;行动商务;型态分析盒法;Mobile Payment;Mobile Commerce;Morphological Box |
公开日期: | 2009 |
摘要: | 无线通讯科技与行动装置蓬勃发展开启了行动化与个人化的潮流,行动商务交易环境必须具备安全便利的付款机制,换言之,行动付款是行动商务发展的基础。 行动付款尚未发展出全球一致的标准模式,基于行动付款体系中各成员的利益分配不同而形成不同的行动付款经营模式,与各具特色行动付款服务类型。台湾的商业环境与行动付款相关技术已相当成熟,然而行动付款却未普及,本研究探讨台湾应该如何发展适合的行动付款模式。 本研究搜集相关文献与资料,套用型态分析盒法(Morphological Box) 于行动付款模型中,衍生出针对行动付款机制的行动付款型态分析模型,以利于结构化拆解行动付款帄台的各项属性。本研究归纳国外行动付款个案之成功发展经验,以提供我国业者借镜。本研究亦应用SWOT及七力分析模型,分析台湾发展行动付款的产业前景,提供国内行动付款机制中的相关业者,建构行动付款帄台时的相关建议与考量。 The rapid deployment of wireless communications networks and the availability of mobile devices have made mobile commerce convenient and desirable. However, the existence of a secure and easy-to-use mobile payment (MP) service is essential to the wide acceptance of mobile commerce by consumers. MP mechanisms and business models vary in different mobile networks and in different countries. The MP services differ by varying responsibilities and revenue-sharing mechanisms among MP participants. This research reviewed literatures on MP mechanisms, services and cases of success or failure in different markets of the world. We used the framework of Morphological Box to delineate the structure of MP functionalities and procedures. The mobile phone penetration rate in Taiwan has reached over 100%; however no MP service has been widely used. This research attempted to explore the critical missing links in the value chain consist of the MP service participants in Taiwan. After analyzing the SWOT and the Seven Influencing Forces to alternative implementation of MP services by potential participants, a preferable MP mechanism that fits well with the existing commercial environment and the mobile industry structure in Taiwan would be proposed. |
URI: | http://140.113.39.130/cdrfb3/record/nctu/#GT079735504 http://hdl.handle.net/11536/45506 |
显示于类别: | Thesis |