家庭能源管理系統策略分析

Abstract

本研究之主要架構以產業組合分析為基礎，建構家庭能源管理系統（Home Energy Management System, HEMS）產業之競爭策略，以市場成長曲線與家庭能源管理系統產業價值鏈為區隔變數。透過此一分析區隔出台灣家庭能源管理系統產業之定位，並利用產業創新需求要素分析模式及產業專家之意見調查，分析歸納出發展家庭能源管理系統產業的關鍵成功要素，提出台灣家庭能源管理系統未來發展的可能經營策略。 分析後結果得出，台灣家庭能源管理系統產業目前定位在市場成長曲線的萌芽期與成長期之間，以及產業價值鏈中的基礎研發和生產與製造階段之間；未來家庭能源管理系統產業則將發展至市場成長曲線的成長期，並且朝向生產與製造和市場應用之間的階段邁進。 為輔助台灣家庭能源管理系統產業成長，本研究根據產業創新需求要素與政策類型的分析結果得到，政府需要優先提供與加強的要素有：「國家基礎研究能力」、「國家整體對創新的支持」、「政府對產業政策的訂定」、「應用軟體設計」、「需求量大的市場」、「多元需求的市場」、「國家基礎建設」、「專門領域研究人員」與「專責市場開發人員」。

This thesis reports on a strategic analysis of the development of Home Energy Management System (HEMS) industry, using a portfolio model to assess competitive and strategic requirements for the development. The portfolio model entails a 2-dimensional analysis, containing market s-curve and the value chain. Three research methods used for data collection are literature review, expert interview, and general survey. This research reveals that the HEMS industry is positioned at between the burgeoning phase and the developing phase of the market s-curve, and also between the fundamental research area and the manufacturing area of the value chain. The future prospects should be placed at the position of the developing phase of the market s-curve, and also between the manufacturing area and the applied of market area of the value chain. Evaluating the Industrial Innovation Requirements and Policy Tools leads to a conclusion that the most critical categories of policy instruments are “Nation fundamental research capability”, “Full support to overall innovation nationwide”, “Government’s policies for industry”, “Application software designning”, “Strong demand market”, “Diverse needs of the market”, “National infrastructure”, “Special area researchers” and “Special marketing staff”. More specifically, the corresponding policy instruments in support of developing IIRs are provided in the conclusion of this thesis.