微型網誌創新服務之探討

Abstract

拜Web 2.0盛行之賜，網路服務的發展和應用不斷地推陳出新。近來在網路應用的發展中，微型網誌(Micro-blogging)是最重要的網路創新服務之一。本研究以 den Hertog et al.發表的服務創新四個構面為基礎，探討微型網誌的創新服務，選擇目前使用者最多的Twitter(推特)和在台灣最受歡迎的Plurk(噗浪)為個案分析的公司。本研究也直接參與使用微型網誌網站提供的服務內容，並進行服務內容的分類歸納，最後將個案分析進行比較。本研究發現微型網誌服務之未來發展機會，可以朝下列方面努力： 1. 開發一個微型網誌的開放式協議，不同微型網誌平台可互通，擴大微型網誌的服務。 2. 開發企業版的微型網誌平台，以便於企業內部使用和控管，同時可以和公眾的微型網誌平台互通。 3. 擴大手機使用者基礎，藉以和電信營運商合作，制定穫利模式。 4. 服務提供者應善用搜尋功能，將微型網誌平台上的內容轉變成有價值的商業情報，賺取利潤。

Thanks to popular Web 2.0, new web services development and application are constantly introduced into the internet. The recent development of internet applications, micro-blogging is the most important one of the internet innovative services. This study was based on the four dimensions of service innovation published by den Hertog et al. and investigated the innovative services of micro-blogging and selected the most users’ Twitter and Taiwan's most popular Plurk as case analysis of the company. This study also directly involved in the use of micro-blogging site providing services and conducted the classification of service content and finally compared the case analysis. The study found that the future development opportunities of micro-blogging service can strive toward the following aspects: 1. To develop an open protocol of micro-blogging, different sets of micro-bolgging can exchange information and expand services. 2. To develop enterprise micro-blogging platform for internal use and control, at the same time, and be able to exchange information with public micro-blogging platform. 3. Expand the mobile phone user base, and cooperate with telecommunications operators to develop profitable models. 4. Service providers should use the search function and transfer the contents of the micro-blogging platform into valuable business intelligence and to make a profit.