平板電腦在有線電視多元服務營運商(MSO)之藍海策略

Abstract

在行動社會中，平板電腦是隨時取得影音、資訊與通訊的最佳行動裝置，自2010被 iPad 開啟平板電腦元年，賣的嚇嚇叫，各廠商都跳進來搶這塊餅。平板電腦產品很多，但如何在眾多產品中突出呢？決勝的關鍵並不在硬體規格高低，在於作業系統的競爭力與應用軟體，而Android 將成為平板電腦作業系統的主流。而 iPad 2 上市，Apple 宣稱「iPad 2 最大賣點，就是價格」，代表 Apple 已意識到低價的趨勢與「性價比」的重要。 「有線電視多元服務營運商(MSO)」原為經營有線電視的營運商，近年因Cable Modem 技術成熟以提供上網服務，而成為有線電視娛樂、寬頻上網與電信等多元服務之營運商，也因而適合提供數位家庭整合服務，並進而提供智慧家庭整合服務，以補足MSO 的服務缺口。而在這過程中，MSO 需要的是客製化與數位家庭整合解決方案。瞭解平板電腦與 MSO 的服務缺口之後，我們賦予平板電腦新功能，找到新市場、新藍海，我們也可以看到一個機會，那就是客製化與整合。MSO 要客製、整合的東西，具有客製化與整合性優勢是MSO 供應鏈者，透過客製整合價值創新的契機。

In mobile society, the tablet PC is the best mobile device to access to multimedia, information and communications, In 2010, iPad enabled the tablet market, many manufacturers have jumped into the tablet segment and developed many tablets. Among many tablets, which one will be the winner? The key point to win is not the hardware specifications, it is the competitiveness of the operating system and application software, Android will be the mainstream for tablet PC operating system. Also, when iPad 2 is announced, Apple states that "the best selling point of iPad 2 is price, " Apple is aware of the trend of value innovation". "Multiple Service Operator (MSO)" is the operator of cable television. In recent years, MSO provides Internet access service via Cable Modem, and becomes a multiple services operator, including cable television entertainment, broadband Internet and telecom services. Also MSO provides the digital home integration service, and further provides smart home Integration services. In this process, MSO needs the support of customization and integration solutions from its vendors of the supply chain..Analyzing the trend of tablet and the requirement of MSO, we re-define the new application for a tablet to embrace the new market. We also find out a business opportunity of customization and integration for us. MSO needs the support of customization and integration, that is the blue ocean as well as our core competence.