智慧型手機功能發展趨勢之消費者偏好

Abstract

智慧型手機的出貨量近年高速成長，佔全球手機的出貨比重越來越高，在Apple iPhone創造令人艷羨的高利潤後，品牌大廠紛紛投入大量資源開發智慧型手機，推出各式搭載不同功能的智慧型手機。本研究針對消費者對智慧型手機功能發展的偏好進行研究，以消費者對智慧型手機的了解程度、各項功能的偏好、希望未來加強或擴充的功能等作為因子，先以人口統計變數作為區隔變數，用卡方檢定分析其顯著差異，再檢定各因子間的相關性。消費者對新功能偏好結論如下： 1. 希望未來擴充或加強的功能: 防水耐摔的功能 2. 新功能智慧型手機偏好: 雙核心智慧型手機 3. 智慧型手機的價格接受度：一萬至一萬五千元之間

Smart phone shipments rapid growth in recent years, and the proportion of total global mobile phones shipments is more and more. After Apple iPhone created high profits, the brand manufacturers have invested considerable resources developing smart phone with many different functions. This research analyzed “Consumer preferences for smart phone function development trends” and take “consumer’s level of understanding on the smart phone, and the variables including “the function preferences”, “want to strengthen or expand the functions”, and demography as factor variables. Using Chi-square test analyze the significant difference between factor variables.