影響財務教育效率之分析

Abstract

Nowadays, financial products are very diversified and complicated that even financial advisors often do not fully understand the features of financial products, not to mention general public. This 1situation leads investors purchase products which are risky and unreliable, as demonstrated in the American financial crisis in 2008. Therefore, improving the understanding of financial product is crucial for general investors.

However, existing research mostly focus on the determinants of investment behavior rather than understanding. Thus, this study investigates financial education as a way to improve investors’ understanding on financial products and how factors including investment experience, education level and interest affect the effectiveness of financial education. The results of experiments using 143 samples show that the effectiveness of financial education has significant relationship with investment experience and interest depending on the complexity of financial product.

Nowadays, financial products are very diversified and complicated that even financial advisors often do not fully understand the features of financial products, not to mention general public. This 1situation leads investors purchase products which are risky and unreliable, as demonstrated in the American financial crisis in 2008. Therefore, improving the understanding of financial product is crucial for general investors.

However, existing research mostly focus on the determinants of investment behavior rather than understanding. Thus, this study investigates financial education as a way to improve investors’ understanding on financial products and how factors including investment experience, education level and interest affect the effectiveness of financial education. The results of experiments using 143 samples show that the effectiveness of financial education has significant relationship with investment experience and interest depending on the complexity of financial product.