Business plan to sell Bolivian Royal Kinwa to the U.S. organic market

Abstract

Jacha Inti Industrial S.A. (JISA) is a young Bolivian company dedicated to the production an export of organic products original from the Bolivian Andean Zone for the global market JISA. was created at the beginning of 2008 as a partnership between three local farmers located in the capital city of La Paz. The Company has two main business lines:

1. Supplying of Royal Kinwa grain to clients in Peru and Venezuela 2. Production of pops and flakes of organic Kinwa.

The company is aimed to invest in a new factory of purifying and reprocessing of Royal Kinwa in grain, offering a high quality product to a very demanding market niche willing to pay more for this product. Technically the factory will be equipped with a mechanic vent (special for Kinwa), densimetric tables (to separate grains and impurities according to their density), an electromagnetic, optic sensor, ultraviolet machine, metal detector and a packing machine. The cleaning procedure will use two kinds of technology: cleaning system.

This ‘’premium’’ line will not replace the current export ones, because it will only be used as an option to supply the two new specified market niches.

In Addition, JISA needs to develop a strong work relationship with the organization called STPC (Sustainable Technology Promotion Center) to support three farm communities in planting and sustainable harvesting of Organic Kinwa and provide a secure market for their production.

On the other hand, once harvested the Kinwa, the company has proceed to purchase 50% of the total production estimated in 400 metric tons and will deduct from the total amount, the $US 90,000 prepaid payment, until now it has already been expended $US 25,000 through a Private loan for land plowing.

So far, JISA must execute a second expenditure for an amount of $US 37,200, for the Kinwa planting, in this reason the company is contacting ‘’PRO RURAL’’, a financial institution created to support this kind of initiatives pro country development, considering that this project has an important social and environmental impact with a relatively low risk.

Jacha Inti Industrial S.A. (JISA) is a young Bolivian company dedicated to the production an export of organic products original from the Bolivian Andean Zone for the global market JISA. was created at the beginning of 2008 as a partnership between three local farmers located in the capital city of La Paz. The Company has two main business lines:

1. Supplying of Royal Kinwa grain to clients in Peru and Venezuela 2. Production of pops and flakes of organic Kinwa.

The company is aimed to invest in a new factory of purifying and reprocessing of Royal Kinwa in grain, offering a high quality product to a very demanding market niche willing to pay more for this product. Technically the factory will be equipped with a mechanic vent (special for Kinwa), densimetric tables (to separate grains and impurities according to their density), an electromagnetic, optic sensor, ultraviolet machine, metal detector and a packing machine. The cleaning procedure will use two kinds of technology: cleaning system.

This ‘’premium’’ line will not replace the current export ones, because it will only be used as an option to supply the two new specified market niches.

In Addition, JISA needs to develop a strong work relationship with the organization called STPC (Sustainable Technology Promotion Center) to support three farm communities in planting and sustainable harvesting of Organic Kinwa and provide a secure market for their production.

On the other hand, once harvested the Kinwa, the company has proceed to purchase 50% of the total production estimated in 400 metric tons and will deduct from the total amount, the $US 90,000 prepaid payment, until now it has already been expended $US 25,000 through a Private loan for land plowing.

So far, JISA must execute a second expenditure for an amount of $US 37,200, for the Kinwa planting, in this reason the company is contacting ‘’PRO RURAL’’, a financial institution created to support this kind of initiatives pro country development, considering that this project has an important social and environmental impact with a relatively low risk.