以旅運社會化理論探討車輛依賴度之成因

Abstract

本研究之目的在探討影響民眾車輛依賴度之成因以及其影響因素。本研究從環境保護的角度出發，探討旅運社會化理論對於人們運具選擇的個人規範、習慣、車輛依賴度的影響。本研究以台北地區的擁有駕照的小客車與機車駕駛人為實證研究對象，透過現場發放與網路發放共回收1329份有效問卷(佔88.9%)，透過T檢定與單因子變異數分析各構面與受測者社經背景的關係，結果顯示性別、年齡、收入均會在車輛依賴度產生差異，現居地與成長時期主要居住地在車輛依賴度上並無顯著差異。並利用結構方程模式進行路徑分析，路徑分析結果顯示旅運社會化的三個構面(父母、同儕、學校)會對個人規範與習慣性構面產生直接影響。

This study was conducted to explore the causes and the influential factors of vehicle dependence. This study evaluated how travel socialization affected people’s norms, habits, and vehicle dependence of travel mode choice in order to help reducing private vehicles use. Drivers and motorcyclists with licenses in Taipei were interviewed through face-to-face survey and online survey for empirical study purpose. A completed questionnaire was returned by 89% of them (N=1329). The data was analyzed with T-test and One-Way ANOVA. The result showed gender, age, and income have significant differences on vehicle dependence, but present residence and residence while growing up have no significant differences on vehicle dependence. The Structural Equation Model (SEM) was then used to verify the paths between the constructs. The path analysis in SEM showed that the three travel socialization constructs, including parents, peers, school, have direct effect on personal norm and habit.